Tuesday, July 29, 2014

A Girl Scouts Troop’s Guide to Group Text Messaging

It wasn’t long ago that the Girl Scouts of America were using text message notifications to make the world a better place. In 2012 Girl Scouts were receiving weekly text messages reminding them to “think-green” while on the go (Fishbach, Mobile Commons).

Today, text messaging can do so much more for your troop. Text reminders about meetings, cookie-delivery notifications, and motivational messages are just a few examples of how troops can use group text messaging. 

Just have your Girl Scout Troop Leader sign-up to a free 30-day trial with SendTree and within minutes begin compiling a list of contacts. We recommend the Troop Leader create separate contact lists for the parents, girl scouts, and customers who purchase cookies from your troop! Chances are you'll have different types of messages to share with different lists. 

List 1: Parents
  • Send reminders to parents about meeting times and locations
  • Instantly alert parents when a meet has been canceled due to bad weather or other emergency
  • Notify parents when cookies arrive so they can swing by and pick up their boxes to start deliveries!

List 2: Cookie Customers
  • Cookie Alerts – Just like with parents you can send a group text message that informs customers they’ll be receiving their cookies soon!
  • Leads List - Use this list of contacts in the future to reach out to the same customers who bought from your troop the previous year. A simple message such as, “It’s that time of year and our troop will be selling cookies again!" or "Thank you for supporting the Girl Scouts of America with your purchase!”
Helpful Tip: How can you make engaging customers easier for you? Just ask them to opt-in to receive your troop's notifications! All they have to do is text JOIN to [Your SendTree Phone Number] to instantly opt-in! 

List 3: Girl Scouts
According to the Pew Internet Research Project, kids are getting their first cell phone between the ages of 12 and 13 (Pew Research Center). Based on this statistic it’s not unreasonable to assume you’ll be sending group text messages to the girls in your troop too. 
  • Remind girls of weekly meetings along with their parents to ensure everyone knows where they are supposed to be and when
  • Send a text to inspire girls to make good choices as they go about their daily routines
  • Share important texts anytime, anywhere –whether your troop is camping, engaged in a community project, or out on an educational trip.

There are so many ways your troop can benefit by using a group text messaging service, like SendTree. If you’re still interested in learning more about how SendTree works we recommend reading more here >>

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