Be mobile. Be heard.: What Does Your Gym Need to be Successful?

Whether you’ve just opened up a gym or you're a long time owner, one of your responsibilities as a gym owner is to make sure your marketing message is being heard over the hundreds of other advertisements your customers encounter on a daily basis. One way to do that is to communicate directly with your customers through the channel they use the most. Today, that channel is text.

Research shows: 67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating (Pew Research Center).

That’s a high volume of potential customers who could be reading your text messages right on their mobile phones. Your text messages can do any of the following for your contacts:

Remind customers of promotions and sales
Alert patrons of days the gym will be closed (holidays, bad-weather advisories)
Notify clients of a special exercise event
Motivational texts to encourage people to fulfill their daily exercise requirements
Create a contact list just for your staff to recognize a job well done

Helpful Hint: According to RateYourBurn.com, the number #11 rule to running a successful gym is introducing social media into the instructor training programs. Successfully connecting instructors with members outside of the gym is a great way to boost member visits. With SendTree’s text messaging service you can guide members through your doors without leaving your office! So what are you waiting for?