Thursday, May 15, 2014

In Our Mobile Society - Text Message Communication Rises Above the Rest


According to a Small Business Trends article by TJ McCue, 13 SMS Text Messaging Services for Marketing in the Mobile Age, it’s nearly unheard of for a text message to go unopened or unread. As McCue writes on Small Business Trends' website:
Text messages have a 98% read rate.
Text messages have a 100% open rate.
Texts are typically read within 15 minutes of being received.
Mobile phones have reached 100% penetration in the United States.
Mobile communication is one of the most popular ways people chose to stay connected. As a result, people expect that important news will be delivered to the device they carry with them almost everywhere: their mobile phones. 

Taking a mobile approach to communication allows businesses, schools, retail shops, restaurants, and churches to instantly connect with their contacts through text. Any organization can benefit from sharing important information with their contacts via text. 

Whether it’s notifying your staff of a meeting or alerting customers of a special offer – your organization can engage audiences anytime, anywhere with SendTree. Even better, it only takes minutes to sign-up with SendTree and start sending group texts. Learn more about how SendTree works here>>


References:
McCue, TJ. "13 SMS Text Messaging Services for Marketing in the Mobile Age." Small Business Trends. Small Business Trends, 24 May 2012. Web. 13 May 2014.