As stated by Chris Conway
in his article, The Power of Mobile Marketing for Sports Teams, going mobile has its advantages:
- Mobile marketing is a very powerful tool for sports teams and organizations. It allows them to engage and interact, on a personal level, with customers (fans), both at the stadium and throughout the season.
- Additionally, it is a communication medium that is ideal for the sports fan demographic, which is trending young, educated, and tech savvy.
References:
Conway, Chris. "The Power of Mobile Marketing for Sports Teams." Sports Networker. Sports Networker, n.d. Web. 04 Mar. 2014. <http://www.sportsnetworker.com/2011/04/12/the-power-of-mobile-marketing-for-sports-teams/>.
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