As stated by Chris Conway in his article, The Power of Mobile Marketing for Sports Teams, going mobile has its advantages:
- Mobile marketing is a very powerful tool for sports teams and organizations. It allows them to engage and interact, on a personal level, with customers (fans), both at the stadium and throughout the season.
- Additionally, it is a communication medium that is ideal for the sports fan demographic, which is trending young, educated, and tech savvy.
Conway, Chris. "The Power of Mobile Marketing for Sports Teams." Sports Networker. Sports Networker, n.d. Web. 04 Mar. 2014. <http://www.sportsnetworker.com/2011/04/12/the-power-of-mobile-marketing-for-sports-teams/>.