Monday, March 31, 2014

Consumers Worldwide Are Turning To Their Mobile Devices To Stay Connected


According to Nielsen’s article, How Smartphones Are Changing Consumers’ Daily Routines Around the Globe, consumers in the U.S., U.K., and Italy spent more time on their mobile phones than on their PCs during the month of December 2013. The mobile experts at Nielsen also noticed that smartphone owners are frequently checking their cell phones throughout the day either to communicate, check the news, or shop.

These global changes in smartphone usage indicate that consumers are spending less time on their PCs and more time on their mobile phones. So how can your business, organization, or group benefit by going mobile?

With SendTree you’ll be able to instantly connect with your contacts. Your groups will be neatly organized into lists that suit your communication needs. Whether you want to share a message with all of your contacts or just a small group, you’ll be able to share tons of information in the form of a text message.  


References: 
"Newswire ." How Smartphones Are Changing Consumers' Daily Routines Around the Globe. Nielsen, 24 Feb. 2014. Web.

Friday, March 28, 2014

Major League Soccer Team Uses SMS to Enhance Fan Experience


Major League Soccer team Chicago Fire has implemented a new system to share game alerts, team related news, and more directly to their fans’ mobile phones - and their doing it with SMS (Lauren Johnson with Mobile Marketer).

SMS: Group Text Messaging Services 

SMS (also known as short messaging service) is text-messaging service that allows mobile devices to send or receive short text messages. With SMS coaches are immediately connecting with their fan base anytime, anywhere. Ms. Jessica Novolio, the marketing coordinator for the Chicago Fire Soccer Club, explains why it was important for the team to communicate with fans through text:  

We realized that as technology increases, more people are going to opt-in with their mobile devices, and SMS is the easiest way to reach people on the go.

Connect Seamlessly with SendTree

Text messaging services, like SendTree, benefit more than just the fans. Consider how players, parents, sports administrators, and other coaches will benefit by receiving your alerts on a device that’s already enabled to receive text messages: their mobile phones. 




References
Johnson, Lauren. "Chicago Fire Taps SMS to Interact with Fans at Sports Games."Mobile Marketer. Mobile Marketer, 6 July 2011. Web. 

Wednesday, March 26, 2014

How Has Text Become a Powerful Tool For Coaches?


Did you know: BestTextSolutions stated that around 30% of Americans no longer own a home phone as of Summer 2013. As a result of increased cell phone usage, more and more people are choosing to stay connected through their mobile phones.  

Why Use a Text Messaging Service?
With a text messaging service, like SendTree, you can rapidly communicate with the people who matter most to your team. Reach parents, players, sports administrators, coaches, fans, and more on they device they carry with them almost everywhere: their mobile phone.

Bonus: Managing Your Team is Simple with SendTree
Schedule practice reminders ahead of time so there's no more confusion about where or when your next meeting will be. Or instantly send a message notifying your team of practice delays when bad weather crops up. Whenever you need to communicate with your team you can rely on SendTree to deliver important news right to the palm of your teams' hand.



References: 
"Text Marketing by Entrepreneur EServices - Home." Text Marketing by Entrepreneur EServices. N.p., n.d. Web. 22 Mar. 2014.           

Monday, March 24, 2014

SendTree is Coming to Android


Now Announcing: The Arrival of SendTree's Android App

What could be better than having the SendTree App on your Android phone? We've simplified your job and now you'll be able to to send messages anytime, anywhere, from the palm of your hand.



The SendTree app is a fast, efficient way to initiate and maintain conversations between your organization and its members. Notifications, reminders, and any other messages are as simple to send from your phone as they are from your computer. Wherever you may be you'll be able to instantly connect with your audience. Grab the app when it's officially available on April 10th.

Wednesday, March 19, 2014

Sports Teams: Not All Mobile Phones Are Created Equal – Is Everyone On Your Team In the Know?

With smartphones and cell phones, how can you be sure
you're staying connected with everyone? 

Not All Mobile Phones Are Created Equal

SMS (short messaging service) is text messaging service that allows mobile devices to send or receive short text messages. SMS is a basic component of all cellular phones. So why turn to a text messaging service like SendTree when you’ve already got a website, Facebook, or Twitter?

Almost ½ of all mobile phone owners do not own a smart phone. As the Pew Research Center found:
     Only 55% of cell phone owners reported owning a smart phone.

Because only smartphone owners have access to data (that includes the web, email, wifi, apps, gps navigators, etc.), anyone who owns a basic cell phone cannot access the information you’re posting online if they’re not at their computer. As a result, there is a gap in the information being shared between you and the rest of your audience. 

Share More on Different Devices with SendTree   

If you use a text messaging service like SendTree you don't have to worry about your messages only reaching some of your contacts. Think about how parents, sports administrators, coaches, players, and fans would benefit from receiving text messages sent direct to their mobile phone.

SendTree enables communication between many different kinds of mobile phone devices because it operates on SMS. With SendTree you can consistently share news, notifications, reminders and more with everyone on your team.



References
"Smartphone Ownership 2013." Pew Research Centers Internet American Life Project RSS. N.p., n.d. Web. 17 Mar. 2014.          

Monday, March 17, 2014

Baseball Teams: It's a Whole New Ball Game with Mobile Marketing

Coaching baseball is fun, but it’s also a lot of work! How do you plan on sharing your time-sensitive information with players, parents, coaches, volunteers, and fans? With SendTree you can start sending text or voice messages directly to your contacts’ mobile phones.


Cover All Your Bases with SendTree

So what can SendTree do for your team? SendTree is a communication tool that allows not only you, but sports administrators, volunteers and other coaches, to quickly and easily send:
  • team announcements 
  • game reminders
  • weather related delays
  • practice notifications and more!  
Whether you need to send logistical information about an upcoming game or notify parents about weather delays, you can keep everyone up-to-date on team related news with SendTree. 


Hit it Out of the Park by Going Mobile 

Your recipients will always have access to information about your team because it’ll be available on the device they carry with them almost everywhere: their mobile phones. Cut out the hassle of staying connected with everyone on your team with SendTree's text messaging service.




Friday, March 14, 2014

Do you know about TCPA?

Changes to the law may affect your messaging

If you are making telephone calls or using text messaging for marketing, then you should be aware of changes to federal law that went into effect on October 16, 2013.

Consent

The most important change to the Telephone Consumer Protection Act (TCPA) affects people making telephone calls or using text messaging for commercial solicitation. Changes to the law that went into effect in October state that recipients must give prior express written consent before you can, for marketing purposes:
  • Call a residential line using a pre-recorded message
  • Call a cell phone using an auto-dialer
  • Send a text message (which includes an email sent to a cell phone)
It is important to note that the systems of virtually all call centers qualify as “auto-dialers” thereby requiring express written consent before making such a call to a cell phone. 

For non-commercial, informational texts (such as those by or on behalf of tax-exempt non-profit organizations, those for political purposes, and other noncommercial purposes, such as school closings) your consent may be oral.[1]

Note that in the past, the TCPA gave an exemption to telemarketers with an "established business relationship". The "established business relationship" exemption has been eliminated in the new law.

What type of signature is required for “express written consent”?

The required signature may be obtained in compliance with the E-SIGN Act, including via an email, website form, text message, telephone key press, or voice recording. See 47 C.F.R. at § 64.1200(f)(8)(ii). [2]

What is the language of the consent that is required?

“Prior express written consent” is a signed written agreement that clearly and conspicuously discloses to the consumer that: (a) by signing the agreement, he or she authorizes the seller to deliver, to a designated telephone number, telemarketing calls or texts using an automatic telephone dialing system or an artificial or prerecorded voice; and (b) the consumer is not required to sign the agreement or agree to enter into it as a condition of purchasing any property, goods, or services. It is important to note that the consent must specifically refer to the marketer that will be contacting the consumer, and cannot just consent to receive marketing messages from unnamed marketers. The form that collects the telephone number must not prepopulate the telephone number.

What does this mean for you?

If you are using SendTree strictly as a communication tool, and not as a marketing tool, then this probably doesn't affect you. For example, if you are sending out reminders for soccer practice, yoga class, or cancellations, and your message recipients are expecting your messages (i.e., they opted in, or they asked to be on your list) then TCPA shouldn't apply.

But if you are using SendTree's voice or text message service as a marketing channel, then you need to understand where your responsibilities lie with respect to having the recipient's consent. There are two possible ways a person can get on your SendTree list:
  1. You entered or uploaded their contact information
  2. The person opted in on their own
In the first case, you supplied the person's contact information yourself, and it is your responsibility to have their written consent on record. If you are challenged for sending a message without consent, the penalties for being in the wrong can be steep. A single incident has a minimum fine of $500, and could be as much as $1500. Each non-consenting recipient may count as an incident, meaning your minimum liability could be the number of message recipients times $500.

In the second case, if the person opts in, you have a record of their opting in on the SendTree website. Specifically, you can see who has opted in under the recipients tab in your SendTree account. Those having a "person" icon to the left of their name are those who have joined your list on their own.

Further reading

These changes to the law apply regardless of which text message service provider you use. It is important to understand your responsibilities in any case.

SendTree’s User Agreement has been updated to clarify our responsibilities with respect to these new rules. Please review the User Agreement under the section titled "Use of Unsolicited Messages".

For additional information on the TCPA, Wikipedia provides a summary of the TCPA. The FCC website has a useful summary concerning unwanted texts, and they also provide a consumer guide (pdf) which outlines in plain terms what should be expected of an autodialed text or voice call. You may also read the U.S. code on Restrictions on Telemarketing, Telephone Solicitation, and Facsimile Advertising.

[1] http://www.fcc.gov/guides/spam-unwanted-text-messages-and-email
[2] http://www.ecfr.gov/cgi-bin/text-idx?SID=4be877499b3e508131313bf6e7933656&node=47:3.0.1.1.11&rgn=div5#47:3.0.1.1.11.12

Wednesday, March 12, 2014

Soccer Teams: Score with SendTree!


Alert Solutions Blog posted a survey by Juniper Research reporting that people read 97% of the texts they receive. Of those text messages 90% are read within the first 4-6 minutes of delivery. How can your team benefit from stats like these? 


What does this have to do with coaching soccer? 

With a text messaging service like SendTree you can send text reminders, updates, news, notifications, and more, directly to your teams’ mobile phones. From parents to your staff you'll want to stay connected with them all. 

The benefits of communicating with SendTree:

  • SendTree is a simple, straightforward service that allows you to share text messages with multiple groups (parents, staff, and fans).
  • Reach your audiences’ pockets within minutes with relevant news    
  • Keep your team punctual: send game and practice reminders ahead of time
  • Notify your groups of delays or cancelations when bad weather strikes 
  • Whatever the reason, whenever you need to connect, SendTree is the solution 

Sign up to begin your FREE 30-day trial today. Click below to get started!





References
Russo, Nina. "Alert Solutions Blog." Study: 90% of SMS Text Messages Are Read Within Minutes of Delivery.   
"Welcome to Juniper Research." Juniper Research. N.p., n.d. Web. 12 Mar. 2014. <http://www.juniperresearch.com/>.

Monday, March 10, 2014

Stop, Drop, and Check! Alarms Go Off When Our Cell Phones Go Missing


How many times have you been out somewhere and you go to reach for your cellphone and it’s not where you last left it? Does a moment of panic grip your chest? Do you stop what you’re doing to try and find your mobile phone? If so, you’re not alone.

According to this survey, conducted by Harris Interactive on behalf of Lookout, it’s becoming increasingly common for smartphones owners to experience a feeling of withdrawal and alarm when they can’t find their phone. 

As these stats indicate, we don't like the thought of losing our phones: 
  • 94% of people are worried about losing their phone.
  • 73% feel panicked when they can't find their phone.
  • 38% reported feeling concerned about the cost & hassle of replacing a lost phone. 

Smart phone owners are constantly checking where their phones are and if they've received any new messages. A text messaging service, like SendTree, allows you to increase your reach by sharing important news and notifications with people through text.  

    Click below to start a free 30-day trial with SendTree and send text messages directly to the device your audience likes to keep nearby: their mobile phones! 




References: 
Harris Interactive. "Mobile Mindset Study." Lookout Mobile Security. Lookout, n.d. Web. 25 Feb. 2014.      

Wednesday, March 5, 2014

Mobile Marketing Changes the Way Coaches Reach Parents, Staff, and Fans


Coaching any sport involves communicating with lots of different audiences (parents, staff, fans, and more!) In an effort to engage a broader fan base, it is becoming increasingly common to hear about sports teams using text to instantly connect with their audience.

As stated by Chris Conway in his article, The Power of Mobile Marketing for Sports Teams, going mobile has its advantages:
  1. Mobile marketing is a very powerful tool for sports teams and organizations. It allows them to engage and interact, on a personal level, with customers (fans), both at the stadium and throughout the season. 
  2. Additionally, it is a communication medium that is ideal for the sports fan demographic, which is trending young, educated, and tech savvy.
Wouldn't it be nice to send reminders and other team related information straight to your contacts phones? By creating an account with SendTree you can begin personally informing parents, staff, and fans with text message notifications. Start sending important news directly to the device your audience carries with them almost everywhere: their mobile phones. 



References:
Conway, Chris. "The Power of Mobile Marketing for Sports Teams." Sports Networker. Sports Networker, n.d. Web. 04 Mar. 2014.                               <http://www.sportsnetworker.com/2011/04/12/the-power-of-mobile-marketing-for-sports-teams/>.

Monday, March 3, 2014

Mobile Marketing: Your Soccer Teams Guard Against Bad Weather

If there’s one thing you can predict this soccer season, it’s that 
the weather will be unpredictable. 

So you're coaching soccer this spring and you’ve printed schedules and updated your team’s website with the upcoming schedule of games and practices. Have you considered how inclement weather might complicate this schedule? 

How can you quickly inform parents and fans of delays and cancelations? Or maybe you just want to move practice indoors? There’s a simple, fast service that allows you to keep parents and fans “in-the-know” at a moments notice and that service is SendTree. SendTree is a text messaging service that lets you quickly sending mass text notifications straight to your contact’s cell phones.  

With SendTree you can send important news and notifications straight to your audience’s mobile phones.

When unpredictable weather becomes a factor, SendTree allows you to send news directly to parents’ and fans’ phones to alert them of last minute changes.