Friday, February 28, 2014

Which Screen is King to Your Audience?


How much time do people spend looking at their mobile phones and how does this compare to other media? These statistics reveal that the screen people are the most preoccupied with is the one that fits into the palm of their hand:

  • 55% of all email messages are viewed on mobile devices (Michael E).
  • American smartphone owners spent around 34 hours on their mobile phones during the month of December. PCs usage, on the other hand, only reached 26 hours (Fox VanAllen).
  • 50% of mobile phone users, use mobile as their primary means of going online (Super Monitoring).
  • We spend about 1.8 hours a day on our mobile phones. Compare that to 1.5 hours watching TV and 1.6 hours on our PCs (Super Monitoring). 

Based on these statistics marketers are recognizing the need to optimize communication for mobile devices. Make your messages go further with a text messaging service like SendTree. With SendTree you can share important news with your audience anytime by sending text messages directly to their mobile phones.


References:
E., Michael. "Mobile-Only Viewership Is the Future of Email Marketing | Mobile
Marketing Watch." Mobile-Only Viewership Is the Future of Email Marketing | Mobile Marketing Watch., 26 Feb. 2014. Web. <http://www.mobilemarketingwatch.com/mobile-only-viewership-is-the-future-of-email-marketing-39750/ - more-39750>.

Allen, Fox Van. "Mobile Phone Use Now Widely Outpacing Online PC Use."

"Infographic: 2013 Mobile Growth Statistics | Digital Buzz Blog." Infographic: 2013
Mobile Growth Statistics | Digital Buzz Blog. Super Monitoring, n.d. Web. 24 Feb. 2014. <http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/>.