Wednesday, February 26, 2014

Which Device Is a Habit (Not A Hassle) to Check?


What device has become an essential, everyday part of our lives? Short answer: it’s our mobile phones! This survey conducted by Harris Interactive on behalf of Lookout found that it’s becoming increasingly common for smartphones owners to constantly check their phones. As these stats indicate, people are addicted to checking their phones, regardless of the time or place: 

  • Almost 60% of participants said they don’t go an hour without checking their phone. Younger audiences (between the ages of 18-34) were the most addicted: 63% of women and 73% of men claimed they don’t go an hour without looking at their phone.
  • 54% reported checking their phones while lying in bed: before they go to sleep, after they wake up, even in the middle of the night.
  • Approximately 40% of the participants admitted to checking their phone while on the toilet. 

People love being able to instantly connect which is why text messaging is one of the most convenient channels to reach your audience. Whatever your organization's goals are mobile messaging is a great way to stay connected with your contacts. 

Create an account with SendTree to reach out to your contacts on the device they cherish



References: 
Harris Interactive. "Mobile Mindset Study." Lookout Mobile Security. Lookout, n.d. Web. 25 Feb. 2014.