Wednesday, February 19, 2014

What’s Your WIFM (What’s In it For Me) Angle?


Getting your SendTree phone number into the hands of your audience doesn’t necessarily mean people will automatically opt-in. What your organization needs is a persuasive WIFM angle  - (aka What’s In it For Me?).


Your audience will want to know the benefits of receiving mobile messages from your organization. Here are a few ways you can get people excited about joining your contact list:

  • Offers and Promotions: Discounts, offers, and bargain sales are all great reasons to encourage people to opt-in to receive your text messages.
  • Meeting Reminders: People will love knowing they’ll never forget another important meeting or event because you’ll be sending reminders directly to their phones.
  • Delays and Alerts: Bad weather causing delays and closures? Meeting time need to be rescheduled? Your contacts will be the first to know with SendTree.

Text is a great way to stay connected because of its immediacy. In a nutshell, SendTree is the perfect tool to quickly share important information with numerous people. If you're still interested in learning how to reach out to your specific audience you can check out our 101 Guide below>>