Did you know? Business strategists calculate that within the year there will be more smartphones in the world than PCs. See Benedict Evans’ comment here>>
As the number of smartphones in the world increases it is clear that communication through mobile phones will be one of the most immediate ways to engage your audience. As Lowery explains in his HuffPost article, “If you're a company that uses advertising in any meaningful way, you'd better buy your mobile cruise tickets before the boat leaves without you.”
Get Ahead with Mobile MarketingPeople want to stay connected with one another and one of the most immediate ways to do that is through text. Appeal to your audience by reaching out to them on the device expected to outrank PCs by the end of this year: mobile phones. Mobile marketing is the obvious choice to keep your audience informed of important news, notifications, and sales.
Lowery, Tom. "Why Mobile Is the Future of Advertising and Marketing." The Huffington Post. TheHuffingtonPost.com, 18 Feb. 2014. Web. 23 Feb. 2014. <http://www.huffingtonpost.com/tom-lowery/why-mobile-is-the-future-_b_4796928.html>.