Chinese Ring In the New Year with Billions of Texts
Experts speculate that Thursday, Jan 31st 2014 was a record breaking night for text messaging. On this night, Chinese mobile phone users sent out billions of text messages as they welcomed in the Chinese New Year. Last year the numbers reached 800 billion and this year it is expected to have increased. Messages reading 'best wishes' and 'good health' flooded mobile channels marking a promising start to the Year of the Horse (read the full article with Smart Planet here).
Mobile Marketing: A Worldwide Trend for 2014
Text messaging continues to be a global trend among mobile phone users. Despite access to other social media platforms and instant messaging text messing is still one of the most immediate forms of communication. People love texting which is why it's not going anywhere, anytime soon.