Wednesday, February 12, 2014

2014 and Beyond: A Bright Future in Mobile Marketing


The team at WebDAM gathered a ton of statics about mobile marketing for their latest infographic titled: The Mobile Landscape for 2014Check out these stats to see what the future of mobile marketing is and how your organization will benefit by starting a mobile marketing campaign today. 

The Future of Mobile Marketing

  • 1 in 7 people will own a smartphone worldwide.
  • 2 hours: The amount of time the average American spends on their phone in a day. 
  • $400 billion: The amount mobile marketing will generate in the U.S. by 2015 (compare that to $139 in 2012).
  • Did you know? Coupons sent through SMS are 8 times more likely to be redeemed than those sent through email. 
  • $24.5 billion: The total ad revenue generated by mobile marketing in 2016 (that’s double what it was in 2012).

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References:
"Mobile Marketing Infographic." WebDAM Solutions. Webdamsolutions.com, n.d. Web. 10 Feb. 2014.