Wednesday, January 22, 2014

Why Do People Keep Coming Back to Text?


Three Decades of SMS (Short Messaging Service) 

It's been 30 years since SMS technology was first added to mobile devices. Today, it’s still one of the most widely used forms of communication. Acision investigated this phenomenon and shared the results of their study, The Psychology of SMS: Why Do We Still Love to Text?    

Survey Says 

  • 92% of Smartphone users still text despite access to IM and social networking messaging services.
  • 69% of the respondents said they would feel lost without text.
  • Users like text because they know messages are delivered quickly (40%) and will reach anybody on any phone (40%).
  • The average 18 to 25 year old sends 133 text messages per week – that’s twice as much as any other age group.
  • People preferred SMS over any other messaging service because of its immediacy.


The Psychology of Text 

Psychologist Graham Jones breaks down the relationship Smartphone users have with text messaging: "Running in the back of the human mind is the need to do everything with the least possible effort, and we instinctively search for the easiest way to communicate. This is why we rely on and still love text messaging.”

The Name of the Game: Mobile Marketing 

Text messaging is still as popular as ever. People know texting is a reliable, convenient way to stay in contact with their groups. The trick to being heard is to meet your audience in the spaces they frequent. Today that space is mobile. With mobile marketing you'll always be connected with your audienceWatch this video to learn more about SendTree and mobile marketing >>