Friday, January 31, 2014

Don't Make This Mistake

Do you know your customers' mobile number? Well, you should! In a world where people are constantly checking their phones, mobile marketing is the smart choice for your business. 

How it works: SendTree will provide you with a local phone number -- it's yours to keep. You publicize this number and have people text “JOIN” to this number to opt-in.

Promoting Your SendTree Number 

  1. Websites: List your SendTree phone number on your website. Whenever you’re promoting your number make sure people know they just need to text “JOIN” to start receiving news, notifications, and alerts.
  2. Email: Add your SendTree phone number to the bottom of your email signature with opt-in instructions.
  3. Before they go: Keep a tablet or laptop at the counter of your business and prompt people to enter their mobile number before they leave. You can seamlessly import a .CSV to your SendTree list later. Click here for instructions on importing contacts >>
  4. Stop the press: Your SendTree number should be mentioned in all print, broadcasting, and online media. Receipts, signage, menus, and weekly mailers are all examples of promotional materials.
  5. A little friendly competition: Organize competitions on your social media pages offering prizes to those who text “JOIN” to your SendTree number.
  6. Meet and greet: Introduce your SendTree number to the folks at your next event, exhibition, meeting, or conference.
Start today with SendTree: Our mission at SendTree is to keep you connected with your customers, employees, colleagues, and anyone else involved with your organization. Communication is everything in today's world and mobile marketing is just the innovative approach your business can rely on to reach your audience anytime, anywhere. Create an account today and get 30 days free (on us!).    

Wednesday, January 29, 2014

Schools & Day Care Centers: How To Use SendTree

Weather getting in the way of a game, school start time or meeting? With SendTree you can stay connected to your audience through the device the are checking the most: their mobile phones. Just log on to your SendTree list and within seconds, send your weather update and delay notices to staff and parents alike.

Your Audience

Like we mentioned above you’re going to want to keep the staff at your daycare and school informed of delays and closings as-soon-as-possible. But what about the parents and students? You’ll want to get all these folks on your contact list: 
  • Parents/caretakers
  • Staff/coworkers
  • Students
  • Work colleagues

Below are a few situations that demonstrate how SendTree can help keep 
your staff, students, and parents informed:  

Help Them to Sign Up

So you know who your audience is but how can you get them to start texting “JOIN” to your SendTree number? The following list will help you get started: 
  • Introduce the SendTree program to teachers and explain how the school plans to use it, and then prompt them to opt in at that time.
  • Include the SendTree information at all parent touch points and encourage teachers to communicate the program and how the school will use it to keep parents informed.
  • Let students know they can get the latest updates such as school closings and delays from the school via text messages and post the opt-in number in easy-to-find places.
  • Teachers should include the SendTree list phone number in any parent or student communications so they know how they will receive reminders or alerts. Emphasize how much easier this is than the typical phone tree.

Today's Lesson: It's simple! Use SendTree to instantly alert a group of people about a delay or meeting by sending notifications directly to their mobile phones.

Monday, January 27, 2014

The Device That's (Literally) Shaping the Future

You've seen the pose. Head down, phone in hand, eyes locked on the screen, it’s the posture of someone reading a text message. As these stats gathered by Connect Mogul show, people are checking their mobile phones far more than any other device. 

  • On average people will open 97% of all their text messages but will only open 22% of their email. 
  • 90% of text messages are read within 3 minutes of their delivery.
  • 86% of Americans own a mobile phone.
  • 91% of people who own a cell phone keep it within arms reach. 
  • Only 43% of smartphone owners use their phone to make voice calls while over 70% will use their phone to send and receive text messages.

Instead of relying on traditional media to reach your audience let SendTree help you stay connected with the people who matter most to your business or organization. With SendTree all your important news, notifications, and alerts appear directly on the screen of your contacts’ mobile phones. Mobile marketing with SendTree is the easy and popular way to staying in touch with your audience. Click here to create your account and start your free 30 day trial today >>   

Friday, January 24, 2014

How to Close Your Account

Is There Anything We Can Help With? 

We value the time you've spent here at SendTree and hope you won’t be a stranger in the future. Before you close your account, consider contacting us first. Email or click here to send us a message from our contact page. We’ll be happy to resolve any problems with your account. 

Steps for Closing Your Account

  1. Sign in to your SendTree account here.  
  2. Click My account. 
  3. Near the bottom left hand corner of the page (under all your profile information) you'll select How do I close my account? 
  4. A message will appear alerting you of a few things should you decide to close your account.  For example, if you have an outstanding invoice on your account your credit card will be charged the remaining balance.
  5. If you’re sure you’re ready to go click Yes, tidy up and close my account.
  6. Finally, you’ll receive a Thank You! message. Now your account has successfully been closed.  

Hold the Phone! Want to Reactivate Your Account?

We’ll be emailing you shortly to say goodbye, but if you’re having second thoughts about closing your account we can help! Just email us at and we’ll get you back up and running in no time.

Take Your Data With You

Here at SendTree we know you’ve spent a lot of time collecting and maintaining the information in your SendTree lists. It’s our personal philosophy that you should be able to export any data that you’ve gathered while at SendTree. Our bottom line: We believe your data is your property, whether you stay with us or not.

Wednesday, January 22, 2014

Why Do People Keep Coming Back to Text?

Three Decades of SMS (Short Messaging Service) 

It's been 30 years since SMS technology was first added to mobile devices. Today, it’s still one of the most widely used forms of communication. Acision investigated this phenomenon and shared the results of their study, The Psychology of SMS: Why Do We Still Love to Text?    

Survey Says 

  • 92% of Smartphone users still text despite access to IM and social networking messaging services.
  • 69% of the respondents said they would feel lost without text.
  • Users like text because they know messages are delivered quickly (40%) and will reach anybody on any phone (40%).
  • The average 18 to 25 year old sends 133 text messages per week – that’s twice as much as any other age group.
  • People preferred SMS over any other messaging service because of its immediacy.

The Psychology of Text 

Psychologist Graham Jones breaks down the relationship Smartphone users have with text messaging: "Running in the back of the human mind is the need to do everything with the least possible effort, and we instinctively search for the easiest way to communicate. This is why we rely on and still love text messaging.”

The Name of the Game: Mobile Marketing 

Text messaging is still as popular as ever. People know texting is a reliable, convenient way to stay in contact with their groups. The trick to being heard is to meet your audience in the spaces they frequent. Today that space is mobile. With mobile marketing you'll always be connected with your audienceWatch this video to learn more about SendTree and mobile marketing >> 

Monday, January 20, 2014

Non-Profit Organizations: How to Use SendTree

You love your volunteers, but managing them can be a major headache. We’ve got your back. SendTree allows you to create a dashboard of segmented SendTree lists for each of your volunteer groups, which allows you to quickly, safely communicate with them all. Whether you need to tell them what time to arrive or quickly shift gears due to a weather emergency, SendTree allows you to communicate on the fly.

Your Key Audiences 

Don't let your valuable members miss out on important updates! Here are just a few groups you'll want to share messages with on a regular basis:       
  • Employees 
  • Board Members 
  • Volunteers 
  • Supporters 
  • Partners
  • General Public 

Share more than the nitty-gritty details about meetings and events.
Use SendTree to welcome new members to the organization or show appreciation for a job well done.

Help Them To Sign Up 

To keep all your members up to date on important developments you'll want to stay connected through textHere are a few ways to start sharing your SendTree phone number today: 
  • Include SendTree signup as part of the process for on boarding new employees and board members.
  • On volunteer signup forms, include the event-specific SendTree signup number and briefly explain how it will be used to keep them updated with important information.
  • Set up separate SendTree lists for employees, board members and volunteers. Be sure to explain to board members and staff they will need to opt in to SendTree updates that are event specific.

Long Story Short: Text is a great way to reach your audience through their preferred channel. In real time you'll be able to share important news, reminders, and notifications with the people that matter most to your organization. Simply encourage folks to text  "JOIN" to your SendTree phone number and they'll automatically be signed up to receive messages directly on their cell phones. Learn more about SendTree here>>

Friday, January 17, 2014

Need a New Way To Reach Customers? You May Be Overlooking the Obvious

6 Advantages of Mobile Marketing Over Traditional Advertising  

Every organization large and small has felt the struggle of staying connected to the people who matter most. Cutting through the clutter of marketing messages your audience swims in daily is tough. The trick to being heard has always been to meet the audience in the spaces they frequent. Today, it’s no secret this space is mobile. 

1.) Reach Customers Anytime, Anywhere 
Wherever your customer goes chances are their cell phone is close by. This makes it very easy for you to stay in touch with the people on your contact list. 

2.) Instant Results 
Sending messages directly to your contacts' phones allows you to immediately connect with your audience. You don't get that kind of immediacy with TV, radio, or paper ads. 

3.) Convenient to Use
You don't have to be chained to your desk to send messages. Schedule any number of messages ahead of time to be delivered periodically throughout the day.   

4.) Knock Your Competitors' Socks Off
Mobile marketing is still a largely untapped market. Stay ahead of the curve by reaching customers before your competitors do. 

5.) Huge Viral Potential 
Text messages are easy to share. For this reason your messages have the potential to reach a much broader audience (at no cost to you). 

6.) Affordable Mass Communication 
With SendTree anyone can afford to give their marketing campaign a boost. Start your free 30 day trial by clicking here >> 

The Bottom Line: It's all about communication. There is plenty of noise to drown out your marketing and other messages, making it difficult to know if you are reaching who you need to reach when you need to reach them. SendTree makes it easy and affordable to leap into the world of mobile marketing.

Wednesday, January 15, 2014

Texting: A Missed Opportunity?

Cell Phone Activity in Americans

  • 81% - The % of cell phone owners who send or receive text messages.
  • 41.5 - The number of texts the average cell phone owner sends in a day. 
  • 31% - The % of people who prefer to be contacted via text message. 

Did You Know: A study conducted by the Pew Research Center found that among those of us who text to communicate around 55% prefer texting to talking. People who were sending or receiving more than 50 messages a day said they would rather get a text than a phone call. 

What's all this have to do with your business or organization? Research indicates that more and more Americans are relying on their cell phones to stay connected. With SendTree it takes just seconds to share important messages with the people on your contact list. Learn more about how SendTree can help you engage your audience by downloading the SendTree 101 guide here >> 

Monday, January 13, 2014

Booksellers: How to Use SendTree

Let's say you own a bookstore and host a handful of events each month based on genre and visiting authors. You can create a SendTree list for each type of book club event you host and let club members select how they want to stay apprised of the next book to read, the date they’ll meet and other news. 

Your Key Audiences 

It's not hard to guess who should be on your contact list. They're the people coming in and out of your store everyday! From loyal patrons to staff members you've got a ton of people to think about sharing your SendTree number with: 

  • Customers: They're your proud bookworms, grocery store romantics, comic book fanatics, and nonfiction-know-it-alls. 
  • Club Members or “Preferred Customers”: The folks who always show up for a special event or bargain sale. 
  • Employees: Your devoted staff should definitely be receiving informative messages about the place they work. 

Your contacts love reading novels, but you don't have to write them one!
Check out these short and sweet sample messages.

Help Them to Sign Up: 

Make it easy for people to find out the details about your next event or sale by sending that information directly to their cell phones. Here are just a few ways you can share your SendTree number: 

  • List SendTree information on the back of sales receipts telling customers to sign up to receive information about store promotions, sales and new arrivals.
  • During checkout, ask customers if they would like to receive 15 percent off their next purchase for joining SendTree.
  • Create exclusive in-store or online events and offers such as after-hours preview parties or meet-and-greets with special guests only for SendTree participants to encourage users not to opt out.

The Nutshell Explanation: Your patrons can just text “JOIN” to your SendTree list number and start getting your news right at their fingertips. Learn more about adding contacts here >> 

Want to try it out? SendTree offers a 30 day trial at no cost. We'll give you a real number, so if you keep SendTree beyond the trial period, you do not have to switch numbers. Your customers will still get text messages from the same number.  Try it out »

Learn more: Download our "SendTree 101" guide to discover lots examples of how SendTree can be used.