During the 2012 election politicians were using social media as a new way to reach potential voters. Facebook and Twitter were the most popular social media platforms, take for example Obama’s 20+million Twitter followers. With SendTree your campaign can stay ahead of the curve with the next big trend in social media, mobile messaging.
A recent Qualcomm Mobile Technology survey reported that 29% of Americans said their wireless device is always the first and last thing they look at every day. With more than 1 in 4 people checking their cell phones regularly, mobile devises have become a part of peoples’ daily routines. In addition to routine checks, a Pew Internet Survey found that 81% of cell phone owners reported using their mobile devices for sending and receiving text messages.
This data clearly indicates that your audience is primarily using their cell phones to send and receive text messages. Take advantage of this trend with SendTree's short message service (sms) to mobilize your next campaign. This year be the front runner and stay connected to your audience by meeting them in the spaces they frequent most – their cell phones. Read over the SendTree 101 Guide to learn how to start your mobile marketing campaign today.