Monday, August 26, 2013
Rise in Smartphone Usage
It should be no surprise that more people have smartphones today -- 56% of all American adults are smartphone users. And if you look at how many people have any cell phone now, the number is even higher: A whopping 91% of American adults now have a cell phone.
That leaves a lot of people not running "apps".
Have you considered this in your mobile marketing?
Have you considered that getting a text message requires no apps?
Have a look at the SendTree 101 Guide for mobile marketing ideas.
* Here are all the numbers from Pew Research Center's Internet & American Life Project.